A Philosophy of Creative Marketing
Now more than ever, great ideas are vital for brands but not just in the way of attributes and awareness. We must now add brand momentum to this primary task list. Consumers and brands evolve in their relationships. Both live and act and react and reenact with what is compelling, exciting, meaningful, original, expected, and unexpected.
— Langston Richardson
View my Latest Workand Portfolio (Flash) | HTML/Table experience comming soon
A veteran of both traditional and new media advertising, Langston Richardson has worked on some of the world's best known brands. A long time creative marketer, Langston possesses an intimate understanding of the big picture and is guided by the belief that the true engine of branding is driven by deep consumer insight coupled with unique creative ideas. Utilizing his experience in numerous marketing disciplines, his holistic approach to design balances artistry with marketplace demands, or simply put, form with function. His work as a marketing thinker helps define brand architecture platforms that align business goals and drive creative marketing efforts into new successful directions.
My advice to both clients and for staff is: deeply understand your business partner. For clients, this means deeply understanding your customers' needs, preferences, and trends; what they care about and why they care about you. For marketers, it's providing insights into those needs, preferences and trends that help shape communication strategies of marketing.
Creativity in our business is the art of dissecting research, provide meaningful insights, and architect memorable experiences.
More on on creativity, marketing, brands, and other insights
