User Experience
A Human Centered Way
There are many challenges of user experience design – at it's basic level many people consider it simply a buzzword, while others think it is just a 21st century name for usability. Beyond the confusion in terminology or semantics, the problem stems from a lack of sufficient reflection about what user experience actually means – either in theory and in practice.
Consider a few…
BRAND: ARE YOU EXPERIENCED
Most of my career being closer to the marketing side of organizations led me to realize the true nature of customer’s perceived value of products and service influences their experience of it which lead me to then ask the question about how this might relate to our understanding of frameworks, activities and methods for user experience design.
EXPERIENCE PROTOTYPING
By Prototyping our planned experiences, or envisioning the interplay of experience, I'm concerned with solving the problem for those experiences that are hard to communicate. The process is to create something that enables any person or groups of persons to get a feel – understanding – for the imagined experience.
EVALUATION
An overlooked area of UX design is specification and evaluation. Although it is tempting to believe that a good prototype will be sufficient to communicate the intended experience, it is rarely sufficient. However, a traditional product specification is rarely adequate either and our challenge is to work out new ways of creating specifications against which progress can be tracked and evaluated.