Design:
Aesthetic Effectiveness in The Sea of Practicality

Design is less about solely the way combinations of language, colors, and patterns looks than it is about what those things mix together with how that combination of language, colors ad patterns communications to people and what impression that leaves on them.

This distinction isn't always articulated in design education and much of that comes from separating various communication fields of study from each other. I've spent much of the last 13 years of my career helping clients, brand marketers and and design professionals alike to re-integrate design as a process driven skill that drives communication and business results.