Branding:
The Persistence of Memory

When we are describing activities or events in our lives, We're actually saying that the experience is touching us in a deeply personal way. In part, this feeling is the delight… the surprise of something new beyond the ordinary, if only for a moment.

It's those things we know are memorable that the creative marketer tries to craft in executing work. It's the same in broadcast, print, radio, digital, mobile and all of the other ways we can communicate.

It's the memorable experiences of customer education and employee training resulting in a positive brand affinity and loyalty on one hand, and improve perceived service quality and customer satisfaction on the other.

It's that memorableness quality I try to help brands uncover and craft experiences worthy of remembering.